Rebranding

St. Joseph High School

The St. Joe's Falcon was always the focal point of pride for the school, but ironically never had a true form - only variations. Through a contest, my design of the Falcon was selected by both the faculty and student body with confidence. The St. Joe’s Falcon is a symbol of progression and determination, a trademark that exemplifies the students it governs.

Disciplines
  • Branding
  • Identity
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Falcon Pride

The new falcon's form is meant to reflect an entity that both shows power, but also governs over its students. A wing that both protects and guides shows the purpose of St. Joe's moral code.

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