Catawampus Exhibition

  • Identity Design
  • Print and Digital Marketing
  • Website Development
Identity, Website, Print + Digital Marketing

Mason Gross' Senior Thesis needed an identity for their exhibition that both expressed the group of artists adequately but did not over shadow their work as a whole. Composing an identity from their chosen word catawampus, I folded and distorted letters to express quirky directions - a choice that conveys both the group's personality as well as the road of being a student artist.
To make the solution visual, I created all the print, web and physical materials for the show, where it was employed to both market and live during the duration of the event.

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  • ClientMason Gross School of the Arts
  • IndustryFine Arts
  • ServicesBranding, Art Direction, Website
Type Distortion

Catawampus means askew or awry, so to visualize this, I printed out the word catawampus, folded the paper, then made it digital through photoshop, to make the quirkiness of the letterforms genuine.