‘S!CK’ is a high quality video and production company specializing in the music and entertainment industry. My duty as Art Director was to bring this brand to life right from the day it was conceived. Since then, Sick has been the go-to video crew for artists such as Fight Clvb, Raww Blue and 9th Street Aquatic Center.
- Art Direction
- Branding and Identity
- Digital and Print
Sick is geared to showcase the artist at their fullest potential. From every show, Sick collects shots that capture what it was like to be a part of the experience, whether you were on stage or deep in the crowd. Sick's journeyed across thousands of miles and countless venues, and it's just getting started.
From its conception, Sick had the philosophy to be free-spirited and expressive. They're not shooting artists to make them look pretty; they're focused on the raw emotion and how they perform both back and front stage. The logo for Sick needed to relate to both free expression, and also appeal to an audience that lives for the action.
To advance the brand, a new campaign of Sick 'Ghouls' or 'viruses' has begun that's printed on assorted apparel. These ghouls are the running mascot, designed to reminisce germs or the strangest - but also raddest - bacteria.